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Product marketing sits between product facts, sales enablement, and campaign delivery. Teams need accurate positioning, on-brand visuals, and a way to push assets into the apps they already use — without re-reading every doc before each launch. UtopikAI combines knowledge-backed chat, Studio generation, and tools so one team can move from brief to asset to handoff. Use an assistant for interactive prep, Q&A, and copy. Use an agent when launch prep or reporting should run on its own, on a schedule, or inside a workflow. They are two different entities; each has its own models, knowledge, skills, tools, and prompts.

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A product marketing assistant

Create a custom assistant for product marketing (or start from General or Search). Attach document sets for positioning, competitive notes, and release material. Instruct it to cite sources and flag when a claim is not in connected knowledge. People then ask in chat, for example:
  • How do we describe this feature against our last release?
  • What objections came up on recent sales calls about this SKU?
  • Draft launch email copy that matches our messaging framework.
The assistant keeps answers grounded in what the company has actually published.

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Campaign assets in Studio

When the brief is clear, generate visuals and media in Studio — a separate workspace from workflows:
  • Image — Launch graphics, comparison charts, and social stills
  • Video — Short demos and announcement clips
  • Audio — Voiceovers for video or standalone narration
  • 3D — Product visualization when you need a model, not a flat render
Save outputs to a space with Target space so sales and marketing Workspace members can reuse them.

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Tools for handoff and updates

Attach tools so the assistant or a separate agent can read or update records in apps you already use — for example a CRM, a file store, or a calendar. The live catalog is on the UtopikAI tools page. Typical jobs:
  • Pull the latest product sheet before drafting copy
  • Log a campaign asset link where the team tracks launches
  • Schedule a reminder when a gated asset goes live

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Workflows and scheduled work

  • Workflows — Multi-step launch prep, for example gather context, generate a draft, then wait for user approval before publishing
  • Tasks — Recurring runs, for example a Monday brief on open opportunities and recent releases
Do not use a chat assistant as a substitute for unattended runs. Create an agent for that.