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Creative teams juggle ideation, production, and brand consistency across many formats. Brainstorming happens in meetings; assets land in shared drives; every designer interprets the brief a little differently. UtopikAI connects chat ideation, Studio production, and skills so the team shares one way of working — without collapsing assistants and agents into a single concept. Use an assistant for interactive brainstorming and brief refinement. Generate files in Studio. Use skills to encode repeatable creative workflows. Use an agent when production or review should run on its own, on a schedule, or inside a workflow. Assistants and agents are two different entities; each has its own models, knowledge, skills, tools, and prompts.

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Ideation with an assistant

Create a custom assistant for the creative team (or start from the built-in Art assistant). Attach brand guidelines, past campaign decks, and product visuals via document sets. People then ask in chat, for example:
  • Three concept directions for this campaign theme.
  • Refine this prompt for a product hero shot.
  • What does our style guide say about typography on social?
The assistant is for conversation and briefs — not for generating the final media file.

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Production in Studio

Open Studio to generate the asset. Studio is a generation workspace; it is not the same as workflows.
  • Image — Concepts, retouching, and background removal
  • Video — Motion from a prompt or a still
  • Audio — Voice and music for spots and explainers
  • 3D — Characters, products, and scene objects as models
Use Target space so outputs land where Workspace members expect them.

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Skills for repeatable creative work

Publish skills that encode how your team works — for example:
  • A storyboard outline skill assigned to the ideation assistant
  • A brand-safe image prompt skill shared across the Workspace
  • A review checklist skill an agent runs before saving to a space
Create skills in the Admin panel or from Create skill. See Create and Install.

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Agents and workflows for production pipelines

When creative work should run without someone in chat — batch variants, scheduled refreshes, or a multi-step approval chain — use an agent plus tasks or workflows:
  • Tasks — Recurring runs, for example weekly social variants from a connected content calendar
  • Workflows — Generate in one step, then user approval before assets publish to a space
Do not use a chat assistant as a substitute for unattended runs. Create an agent for that.