> ## Documentation Index
> Fetch the complete documentation index at: https://docs.utopikai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Product Marketing

> Ground campaign work in product knowledge, generate assets in Studio, and take action with tools

Product marketing sits between product facts, sales enablement, and campaign delivery. Teams need accurate positioning, on-brand visuals, and a way to push assets into the apps they already use — without re-reading every doc before each launch.

UtopikAI combines **knowledge-backed chat**, **Studio generation**, and **tools** so one team can move from brief to asset to handoff.

Use an **assistant** for interactive prep, Q\&A, and copy. Use an **agent** when launch prep or reporting should run on its own, on a schedule, or inside a **[workflow](/workflows/overview)**. They are two different entities; each has its own models, knowledge, skills, tools, and prompts.

## A product marketing assistant

Create a custom [assistant](/guides/assistants) for product marketing (or start from **General** or **Search**). Attach document sets for positioning, competitive notes, and release material. Instruct it to cite sources and flag when a claim is not in connected knowledge.

People then ask in chat, for example:

* How do we describe this feature against our last release?
* What objections came up on recent sales calls about this SKU?
* Draft launch email copy that matches our messaging framework.

The assistant keeps answers grounded in what the company has actually published.

## Campaign assets in Studio

When the brief is clear, generate visuals and media in **[Studio](/studio/overview)** — a separate workspace from workflows:

* **[Image](/studio/image)** — Launch graphics, comparison charts, and social stills
* **[Video](/studio/video)** — Short demos and announcement clips
* **[Audio](/studio/audio)** — Voiceovers for video or standalone narration
* **[3D](/studio/3d)** — Product visualization when you need a model, not a flat render

Save outputs to a **space** with **Target space** so sales and marketing **Workspace members** can reuse them.

## Tools for handoff and updates

Attach [tools](/tools/overview) so the assistant or a separate **agent** can read or update records in apps you already use — for example a CRM, a file store, or a calendar. The live catalog is on the [UtopikAI tools page](https://www.utopikai.com/tools).

Typical jobs:

* Pull the latest product sheet before drafting copy
* Log a campaign asset link where the team tracks launches
* Schedule a reminder when a gated asset goes live

## Workflows and scheduled work

* **[Workflows](/workflows/overview)** — Multi-step launch prep, for example gather context, generate a draft, then wait for [user approval](/workflows/logic#user-approval) before publishing
* **[Tasks](/tasks/overview)** — Recurring runs, for example a Monday brief on open opportunities and recent releases

Do not use a chat assistant as a substitute for unattended runs. Create an [agent](/guides/agents) for that.

## Related documentation

* [Use Cases Overview](/more/use_cases/overview)
* [Creating Assistants](/guides/assistants)
* [Creating Agents](/guides/agents)
* [Connector Overview](/connectors/overview)
* [Tools Overview](/tools/overview)
* [Studio Overview](/studio/overview)
* [Workflows Overview](/workflows/overview)